In Q3 2024, The Trade Desk Inc (TTD) reported exceptional financial results, achieving a revenue of $628 million, reflecting a 27% year-over-year growth and a sequential increase of 7.4%. This strong performance was largely driven by the continuous growth in Connected TV (CTV), which remains the fastest-growing segment within the company's portfolio, as evidenced by robust partnerships with significant media providers like Disney and Roku. Management highlighted that over 40% of the business is now governed by multiyear joint business plans (JBPs), setting the stage for sustained future growth. Operating income surged to $108 million, marking a year-over-year increase of 188%, while net income reached $94 million, a 139% jump from the prior year. The continued emphasis on data-driven digital advertising, particularly through innovations like their Kokai platform, positions TTD competitively in an evolving market landscape.