elf Beauty Inc

elf Beauty Inc together with its subsidiaries provides cosmetic and skin care products under the elf Cosmetics elf Skin Well People and Keys Soulcare brand names worldwide The company offers eye lip face face paw and skin care products It sells its products through national and international retailers and directtoconsumer channels which include ecommerce platforms in the United States and internationally primarily through distributors The company was formerly known as JA Cosmetics Holdings Inc and changed its name to elf Beauty Inc in April 2016 elf Beauty Inc was founded in 2004 and is headquartered in Oakland California