Executive Summary
                In Q1 2024, Ford Motor Company reported a revenue of $42.8 billion, reflecting a 3% year-over-year growth. However, challenges in profitability were evident with a net income of $1.332 billion, down 24% from the previous year, alongside rising costs primarily driven by investments in the Ford Pro business segment meant to bolster growth. Management underscored their commitment to creating a more resilient business model through the Ford+ strategy while addressing the need for improved profitability, particularly within their electric vehicle segment. Key highlights included growth in Ford Pro revenue by 36% and a 21% increase in wholesales, indicating strong performance in commercial vehicles despite pressure on the Model e segment from pricing strategies in a competitive EV market.            
        Key Performance Indicators
Revenue
42.78B
                                                    
                                QoQ: -6.93% | YoY:3.14%                            
                                            Gross Profit
3.72B
                                                            8.71% margin
                                                    
                                QoQ: 47.19% | YoY:-19.38%                            
                                            Operating Income
1.26B
                                                    
                                QoQ: -614.29% | YoY:-40.37%                            
                                            Net Income
1.33B
                                                    
                                QoQ: -353.23% | YoY:-24.19%                            
                                            EPS
0.33
                                                    
                                QoQ: -353.85% | YoY:-25.00%                            
                                            Revenue Trend
Margin Analysis
Key Insights
- **Revenue**: $42.8 billion (YoY up 3.14%, QoQ down 6.93%)
 - **Net Income**: $1.332 billion (YoY down 24.19%, QoQ down 353.23%)
 - **EPS**: $0.33 (YoY down 25.00%, QoQ down 353.85%)
 - **EBIT Margin**: 6.5%, reflecting a growing contribution from Ford Pro.
 - **Cash and Cash Equivalents**: $19.72 billion, ensuring liquidity for future investments.