General Mills reported Q3 FY2025 net sales of $4.842 billion, down 5.0% year over year and 7.6% quarter over quarter, with gross profit of $1.639 billion and a gross margin of 33.85%. Reported net income was $625.6 million and diluted EPS was $1.12–$1.14 (reported EPS $1.14; EPS diluted $1.12 in the data). The quarter featured ongoing value-focused consumer dynamics, price realization in select categories, and an elevated emphasis on marketing for core brands. Management signaled a strategic shift toward reinvestment: leveraging HMM savings, the 53rd week, and category-specific marketing to reaccelerate organic growth in fiscal 2026. In particular, fruit snacks, Pillsbury, Blue Buffalo, Totino’s, and cereal were highlighted as areas where reinvestment and improved marketing could restore growth momentum. The company also flagged the need to balance price discipline with marketing and innovation, while navigating a softer cereal backdrop in the near term. Management expects to drive growth through a “few, bigger” innovation cadence and expanded media support, with a focus on value and core-brand marketing combined with selective new-product introductions. Near-term risks include a revenue cycle influenced by competitive dynamics and a circa 5-point headwind from the Yoplait transaction, which management noted could affect profitability until the transaction closes. Overall, GIS maintains a constructive long-run growth thesis anchored in brand equity, a diversified portfolio, and the ability to reinvest cash flow to regain growth trajectory into FY2026 and beyond.