The highlight of the quarter was our purchase of the assets of Baby Boom Consumer Products, which positively contributed to our bottom line.
— Olivia Elliott
03Detailed Report
CRWS
Crown Crafts Inc
Period
Q2 2025
CurrencyUSD
Report TypeQuarterly Earnings
GeneratedJun 13, 2026
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Executive Summary
Crown Crafts reported a solid Q2 2025 with net sales of $24.46 million, modest YoY growth primarily aided by the acquisition of Baby Boom assets, which contributed $3.4 million in net sales during the quarter. Gross margin expanded to 28.44% from 27.3% a year earlier, supported by favorable product mix, though offset by higher California warehouse lease costs. Net income was $0.86 million ($0.08 per diluted share), down year over year due to acquisition-related costs and ongoing legacy declines, but the quarter showed meaningful earnings leverage as Baby Boom integrates into NoJo and cross-selling opportunities across Manhattan Toy, Baby Boom, and legacy brands intensify. Management highlighted workload from the Baby Boom integration as a key driver of near-term SG&A expansion (SG&A as a percentage of net sales rose to 22.3% from 16.7% in the prior year).
The balance sheet remained leveraged, with total debt of $35.44 million and net debt of $33.46 million, while cash and cash equivalents stood at $2.0 million. Operating cash flow was negative ($0.98 million), and free cash flow was negative (~$1.17 million), reflecting the financing of the Baby Boom acquisition and working-capital needs. The company’s near-term actions focus on: (1) consolidating warehouse footprint in fiscal 2026 to reduce occupancy costs; (2) accelerating cross-selling across Baby Boom, Manhattan Toy, and legacy brands; (3) advancing direct-to-consumer initiatives (NoJo and Sassy Babies) before the holiday season; and (4) pursuing growth through Legoland partnerships as new parks come online in 2025. Management remains optimistic about a broader macro backdrop (lower inflation and consumer spending strength) supporting topline growth and market-share gains.
In summary, QQ2 2025 marks a meaningful inflection point driven by Baby Boom and early integration benefits, but Crown Crafts must execute on cost control, de-leveraging, and the timing of its DTC rollouts to translate revenue strength into sustainable profitability and free cash flow.
Key Performance Indicators
Revenue
Increasing
24.46M
QoQ: 50.88% | YoY: 1.37%
Gross Profit
Increasing
6.96M
28.44% margin
QoQ: 75.42% | YoY: 5.47%
Operating Income
Decreasing
1.51M
QoQ: 608.08% | YoY: -41.05%
Net Income
Decreasing
860.00K
QoQ: 367.08% | YoY: -52.80%
EPS
Decreasing
0.08
QoQ: 366.35% | YoY: -53.83%
Revenue Trend
Margin Analysis
Financial Highlights
Revenue and profitability
- Revenue: $24.46 million in Q2 FY2025; YoY growth 1.37%; QoQ growth 50.88% (per reported metrics). The quarterly lift is primarily from Baby Boom, which contributed about $3.4 million in net sales in the quarter, partially offset by declines in legacy products and a previously discussed loss of a major retailer bid program.
- Gross profit and margin: Gross profit $6.957 million; gross margin 28.44% (vs 27.3% YoY). Margin expansion is driven by product mix changes; offset by higher lease costs for the California warehouse.
- EBITDA and operating performance: EBITDA $3.029 million; EBITDA margin 12.38%; operating income $1.509 million; operating margin 6.17%.
- Net income and earnings per share: Net income $0.86 million; net margin 3.52%; EPS $0.083 (diluted); weighted-average shares ~10.355 million.
Liquidity, cash flow, and balance sheet
- Cash and equivalents: $2.0 million at end of Q2 2025; revolver borrowings $20.8 million; total debt $35.44 million; net debt $33.46 million.
- Cash flow: Net cash provided by operating activities $(0.983) million; depreciation and amortization $1.52 million; change in working capital $(3.246) million; net cash used in investing activities $(16.546) million (includes acquisitions and other investing activities); net cash provided by financing activities $18.408 million (primarily financing activity related to debt and acquisition funding).
- Capital expenditure and free cash flow: Capex $0.191 million; free cash flow $(1.174) million; current ratio 3.32; quick ratio 1.51; cash ratio 0.11.
Balance sheet composition and leverage
- Total assets: $99.35 million; goodwill and intangible assets combined ~ $21.29 million (Goodwill $13.25m; Intangibles $8.05m).
- Total liabilities: $48.52 million; current liabilities $18.44 million; long-term debt $29.66 million; short-term debt $5.78 million.
- Equity: $50.84 million; debt-to-capitalization ≈ 0.41; debt-to-equity ≈ 0.70; dividend yield ~1.68%; payout ratio ~97.3% (indicative of the company’s reliance on earnings for dividend payments).
Operational and strategic indicators
- Acquisition impact: Baby Boom acquisition closed mid-FY2025 (approximately July 19, 2024) with total purchase price of $18 million, funded by an $8 million term loan and revolver capacity (originally $35m, now $40m). Baby Boom contributed ~$3.4 million of net sales in the quarter, supporting a positive top-line delta against legacy declines.
- Cost discipline and footprint optimization: Management notes plans to consolidate warehouse footprint in fiscal 2026 to reduce costs and improve operating leverage.
- Cross-brand and distribution initiatives: Ongoing cross-selling opportunities across Manhattan Toy, Baby Boom, and legacy brands; expansion of Manhattan Toy in Walmart stores and Europe via Sassy distributors; progress on product development integration across teams.
- Direct-to-consumer initiatives: NoJo direct-to-consumer site targeted for holiday launch; Sassy Babies site development underway.
Income Statement
Metric
Value
YoY Change
QoQ Change
Revenue
24.46M
1.37%
50.88%
Gross Profit
6.96M
5.47%
75.42%
Operating Income
1.51M
-41.05%
608.08%
Net Income
860.00K
-52.80%
367.08%
EPS
0.08
-53.83%
366.35%
Key Financial Ratios
Gross Profit Margin
Fair
28.40%
Gross profit margin is moderate, room for improvement in cost management
Operating Profit Margin
Fair
6.17%
Operating margin is moderate, room for improvement in cost management
Net Profit Margin
Fair
3.52%
Net profit margin is moderate, room for improvement in cost management
Return on Assets
Weak
0.87%
Return on assets suggests inefficient capital allocation
Return on Equity
Weak
1.69%
Return on equity suggests inefficient capital allocation
Current Ratio
Strong
3.32
Current ratio indicates excellent liquidity and financial flexibility